Guidelines for Writing a Case Study Analysis
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. To see an annotated sample of a Case Study Analysis, click here.
Preparing the Case
Before you begin writing, follow these guidelines to help you prepare and understand the case study:
- Read and examine the case thoroughly
- Take notes, highlight relevant facts, underline key problems.
- Focus your analysis
- Identify two to five key problems
- Why do they exist?
- How do they impact the organization?
- Who is responsible for them?
- Uncover possible solutions
- Review course readings, discussions, outside research, your experience.
- Select the best solution
- Consider strong supporting evidence, pros, and cons: is this solution realistic?
Drafting the Case
Once you have gathered the necessary information, a draft of your analysis should include these sections:
- Identify the key problems and issues in the case study.
- Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
- Set the scene: background information, relevant facts, and the most important issues.
- Demonstrate that you have researched the problems in this case study.
- Outline possible alternatives (not necessarily all of them)
- Explain why alternatives were rejected
- Why are alternatives not possible at this time?
- Proposed Solution
- Provide one specific and realistic solution
- Explain why this solution was chosen
- Support this solution with solid evidence
- Concepts from class (text readings, discussions, lectures)
- Outside research
- Personal experience (anecdotes)
- Determine and discuss specific strategies for accomplishing the proposed solution.
- If applicable, recommend further action to resolve some of the issues
- What should be done and who should do it?
Finalizing the Case
After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing?
When you make the necessary revisions, proofread and edit your analysis before submitting the final draft. (Refer to Proofreading and Editing Strategies to guide you at this stage).
A case study is different from many other types academic writings in a number of ways. First of all, a case study requires out and out research from the part of the writers. It cannot be written without reference or firsthand experience. Since researches and analyses consume much time, students find it difficult to complete the task before the stipulated time. However, timely guidelines and tips on writing case study can help them a lot to complete it on time.
What is Case Study ? :
A case study is a comprehensive study of a single individual, group or an event. The instance or the object taken for scrutiny is called a case. After identifying an ideal case, what the researchers need to do is to collect as much data as possible. All kinds of researches require extensive primary details regarding the thing to be studied.
There will always be a puzzle in a case study. The purpose of undertaking a case study is nothing but to unknot the puzzle. In order to do it, there are certain systematic principles to be applied. It starts from choosing the topic itself. The case should have enough room for exploration. It is better if you choose a challenging topic for it. If so, your paper will stand out from the rest and the evaluators approach it with interest. Hence, selecting the topic has to be done with utmost care.
Data Collection Prior to Case Study :
Adequate data collection is a crucial aspect in any kind of research. In order to come up with a first rate case study, you have to get all background information about the case. Relevant articles on the topic can be had from libraries and internet. Accession to the internet is always beneficial as you can find most recent information from it. It is desirable if you have some direct knowledge about the case. In order to get it, you can conduct surveys among people. People's opinions can be used as a means to support your claim in the paper.
Case Study Analysis :
Analyzing the accumulated data is the next step in writing your case study. Analysis must be done on scientific basis. It is all objective. For this, the entire characteristics of the case have to be understood broadly. You have to scrutinize all possible sides of the issue carefully. After doing sufficient investigations, it is a must to note down important points of the study. This is one of the most significant steps in the entire case study writing. A draft, which you have prepared, helps you a lot in the entire procedure of writing.
Prerequisite for Case Study Writing :
A Draft is an essential prerequisite for writing a case study because it contains the very essence of the entire essay. Everything is arranged systematically there. It helps the students to write the paper effortlessly. They only need to elaborate the points written in the draft. With a well written draft in hand, it is a trouble free affair for the students to complete case study writing.
Writing is all fun, only if the students know the basics of it. In order to make the academic writing tasks look excellent, the students have to follow a set of rules. Case study is a special category of academic writing which needs out and out pre planning and homework. However, effective guidelines can lead a student to write outstanding case study.
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Case Study in Marketing